Spoken text in written text

From findings over the past few days, I was able to find numerous companies that use slogans with spoken elements included in them.

One example is a McDonalds slogan, " i'm lovin' it ". Firstly, this shows that they are confident in their products, as they presume that people will be thinking the same as their slogan that they are "lovin' it". The feature of leaving out the g at the end of what should be 'loving' adds a spoken element; McDonalds may have included this to sound like a customer who is talking to their friends, saying that they are enjoying the food.

Burger King's slogan " Have it your way " uses direct address to really engage with the text reader, adding the feature of spoken text as it sounds as if they are talking to its potential customers. This slogan also gives away the fact that they are advertising the wide range of food they have to offer, as customers can have it 'their way', meaning they can choose and change anything thy want; this combines good advertising with the effect of spoken text in written text.

" You're better off at Asda " is a slogan that Asda adopts; straight away there are features of spoken text due to the apostrophe instead of a space and an 'a', allowing them to show "you're". This may be used to sound like a person recommending Asda to a friend. Furthermore, this shows that Asda are confident, as they are trying to lure people away from using rival supermarkets by stating they would be 'better off' at Asda, be it better off in terms of money or products on offer.

From other class discussions and rounding up different examples from different companies, conclusions were made that many companies use synthetic personalisation to try and persuade the text reader that they know them personally, for example L'Oreal using " You're worth it "; this shows that they are communicating with their target audience through spoken text, relating to them to think that they are 'worth it' and will entice them to go to the shop and potentially buy products. This is similar with Coca Cola who on their bottles presented, " Share a coke with..." and then a name at the end. If a person had a name on a bottle, they may feel that they have a connection with Coca Cola, and may want to buy a bottle to keep.