Prescriptive attitude article - Article 1
Descriptive attitude article - Article 2
Because the writer of article 1 wants to attract online readers to her article about how misusing words has damaged the English Language, she misuses the adverb 'literally' in the rhetorical interrogative in the headline in the way that people have misused it to cause broadening to its meaning. This is used to instantly engage and intrigue potential online readers, "Have we literally broken the English language?". The headline instantly represents the writer as having a prescriptivist view on language change due to talking about how that element of language change has effected the language, using the past participle adjective 'broken', indicating negative connotations towards how misusing words has caused broadening to occur diachronically. This, along with the pronoun 'we' to show that the online readers have contributed to the language being 'broken' can attract readers as they are intrigued as to why 'they' have broke the language and exactly why the writer thinks the language is broken. The use of the pronoun 'we' adds a sense of involvement to potential online readers intriguing them to read on, but can also seem like the reader is being positioned in a way that they are to blame; this would equally encourage them to click on the article to find out why everyone is being blamed on not just a minority such as young people.
Similarly to article 1, article 2 uses an element of how our language is changing in their headline - an abbreviation - to attract potential online readers by playing with a feature of language change in a descriptive way "ICYMI,...". Despite being similar to article 1 in this way, they way that they have used the feature of language change is extremely contrasting as the writer hasn't depicted language change in a negative or prescriptive way, instead they have just used it to add a grammatical effect to it's informational declarative in the headline, not showing any representation of whether they think language change is good or bad - a descriptivist attitude.
The representation of a prescriptive view in article 1 continues into the strapline and first sentence. In the strapline, the noun phrase "rather awkward state" is used to describe the state the English language is in as a consequence of misusing word such as 'literally'. The adjective 'awkward' suggests that now our language is in a very difficult position to potentially reverse, all because of one word, and this is intensified by the adverb 'rather'. This seems like the writer has used a sensationalism effect to engage the readers early on, and this sensationalism carries onto the first sentence of the first paragraph, as the snappy declarative "It's happened" indicates some thing very drastic has occurred, whereas actually all that has happened is the adverb 'literally' has broadened its meaning. The start of article 1 represents the writer as a prescriptivist as she is instantly focusing on the negative aspects of language change.
On the contrary, article 2 uses a descriptive attitude in the strapline, using the neologism "fomo" to describe how parents don't know as many coined words as their children, consequently informing and potentially entertaining online Guardian readers, enticing them to read on in the hope that the rest of the article is as informing and entertaining. Using field specific lexis such as 'neologisms' and using elements of language change such as abbreviations and coined words may suit the online readers, as people reading the Guardian online are likely to be knowledgeable about these new coined words as they may use other online websites such as social media, or may just be interested in the topic; this descriptive view exploring and playing with language change suits this audience and may encourage them to read on.
The image and caption used in article 1 depicts the prescriptive view of the article as the image of the dictionary and caption "The English language … slipping out of our control?" emphasises the negative attitude of the writer. The interrogative using the verb phrase 'slipping out of our control' contains the intransitive dynamic verb 'slipping', suggesting that 'they' are slowly losing control of the language and gives a sense that it may eventually get out of hand if not 'controlled'.
The caption uses the inclusive possessive determiner 'our' to position the reader as a part of the writer's group or idea that it is 'their' language that is being ruined, hoping to persuade the reader that language change is negatively effecting the English language. The image of the dictionary also adds an archaic element as the writer is focusing on the past of books and dictionaries, not being open minded into the present and future of how online dictionaries and books, such as an Amazon Kindle, are becoming very favourable and these technology advances are parallel to the advances in our English language.
In contrast to article 1's image and caption, article 2 uses the multi-modal use of an image by focusing on social media apps and how they are an "influence driving changes in the English language" again taking a prescriptive attitude, opposite to article 1's general prescriptive attitude, judging the wrongs of language change. Again conversely to article 1, article 2 decides to focus on the future and how our language is being changed through social media and factors such as emojis, stating that emojis have a 'historical link' conveying their use as a positive.