Text A - YouGov website
Because the editor of the YouGov website wants to make online readers feel engaged with the topics surrounding the website, the polite interrogative "what would you like to do?" This interrogative is directly linked to multiple hyperlinks underneath showing what the actual readers can do. This clever use of graphology using hyperlinks shows the affordances of the text as the reader is directly involved straight away through the poll available under the hyperlinked title 'take part'. The cloaked imperative acting as a rhetorical interrogative below 'Would you support or oppose Britain phasing out the use of the one penny coin?' Coupled with the use of direct address, this shows that, relating to Hudson's dimensions of mode, the text has quite a high level of degree of interactiveness due to how easy it is to be involved in a poll relating to one of the main headings. In addition to this, the reader, which the editor of the website believe the implied readers are internet users who have interest in governmental debates, can also take part by creating an account, showing the type of intervactiveness is to connect with others online.
Another hyperlinked heading adopts the title 'Discover our products and services'. This imperative starts with the discourse marker 'discover'. This transitive dynamic verb gives off an enthusiastic essence, making the reader believe that what they will be 'discovering' will be exciting. Using this is trying to keep the actual readers engaged with the website and potentially lead them onto other pages of the website. Similarly, the third hyperlinked heading starts with the discourse marker 'Latest'. This superlative has connotations of 'breaking news' which the editor hopes will hook the reader into exploring the website more through clicking on the hyperlink, showing the affordances of the text.
The short imperatives used at the bottom of the page 'take part, 'see results' and 'find solutions' remind the reader of what is available for them to do on the website; the editor of the YouGov website seems to use these in a last gasp attempt to keep readers on the website by, not just making them titles, but hyperlinking them as well, again showing the affordances of the website, using influential power. The typographical effects of the titles are very simple, using a clear font colour, size and font, relating to the degree of formality of the text which is formal due to the nature of relating to the government using standard English, but does try to suit the needs of all potential readers by involving multi modal effects such as polls and images.
Text B - BBC news report
The writer of the BBC news report aims to grip the reader to the article by informing them of a lot of information about the election, using frequent short declaratives, packed with information. This relates to what the audience are hoping to see in the report, which is expected to be information on the election, which is easy to understand and read. This is shown through each individual piece of information having its own paragraph with simple typographical effects used such as simple font types and colours.
Comparison
Because the BBC need to engage the reader on a fairly dry subject, they use concise declaratives packed full of information to grip the reader. Similarly, the YouGov website uses a similar stance by using short quotes of information which relates to governmental debates to make sure the readers may come back to the website again.
You are starting to organise ideas and link them effectively. In your first sentence, you need to add 'is used by the producer to directly address the reciever, clearly indicating that a range of pertinent options will be offered below.' after 'Because the editor of the YouGov website wants to make online readers feel engaged with the topics surrounding the website, the polite interrogative "what would you like to do?"' - x uses y to z structure for topic sentences.
ReplyDeleteCheck the use of the term 'cloaked imperative' because it has to essentially be a command cloaked in another sentence mood: "take part" is an actual grammatical imperative (although it is an option, not a command so in a way it is the interrogative 'would you like to take part?' or the declarative 'you can take part', cloaked AS an imperative, which is the opposite to usual politeness strategy of cloaking a command in a different sentence mod - you could look at why the producer seems to value brevity over politeness.
Really, YouGov just want to know your opinions so that groups can find out what 'people' think and target them more effectively.
A discourse marker needs to be an adverbial of some kind or a connective, so verbs like "discover" can't really be discourse markers. Great close analysis of the transitive dynamic verb and the superlative - these terms, when used well, are high-band indicators.
If you are going to talk about more than one imperative, do it in a single paragraph to cluster the quotes, otherwise it looks unplanned and clustering is a top-band technique - show you can see what a significant technique imperatives are and explore the different ways text A's producer uses them in context. Other than that, you need to show range of frameworks, so ensure your plan covers diffent foci in each para - lexis, discourse, grammar etc - although you can bring in terminology from any framework in each para when you do the close analysis.
Better not to rush to fit more in and end up making unsupported points. Consistent development and supporting of points is better than covering more. Make sure you use proofreading and editing time effectively to improve the quality throughout rather than spend that time writing more.
In the comparison, use a topic sentence that indicates the point of comparablity e.g. In terms of dominant sentence moods, text A... whereas text B...
Really work on shaping your ideas at the planning stage to ensure you hit the upper band.