Great Ormond Street Hospital - http://www.gosh.nhs.uk/about-us/who-we-are
The slogan of Great Ormond Street Hospital is 'The child first and always'. This declarative shows that all of their work and attention is involved in helping out the children as much as possible in any way possible, and states that they will help them before anything else and nothing else. Because of the severity of the children's conditions dealt with at the hospital, the carers of the children are assured from this as they will interpret the hospital will be doing everything in their power to make their experience as joyful as possible during the tough times.
Being an 'international centre of excellence in child healthcare' it would seem that the hospital is declaring it will offer top quality and world class treatment for the children, which is essentially their sole goal - to offer treatment to cure life-threatening illnesses.
It seems that its target audience of the webpage is adults, as although there is a hint of graphology which may be intended for children such as different colours to underline different pages of the website, it is mainly a plain, sophisticated site with relatively plain colours throughout and, more importantly, uses formal language which would seem directed at adults with an interest or knowledge in the lexical field of health and medication, for example "we form the UK’s only academic biomedical research centre specialising in paediatrics".
Throughout, they declare their intentions to do their very best in finding and giving treatment to the children, alongside giving the children a happy experience when at the hospital to do their best to make them forget about the conditions they are in, through adjectives like 'dedicated', having a 'mission' to provide the best treatment possible and having 3 main priorities of 'Safety, Effectiveness and Experience', showing they equally want everyone associated with the hospital to stay safe, give treatment that can potentially cure successfully and quickly, and give the children and parents a, somewhat, enjoyable experience.
Good understanding - much more terminology needed. Tentatively establish the audience by looking at how the audience recieves the text and how they are hooked and how the text might achieve the producer's purpose. Then go into surprising or subtler details. I liked that you started to get into the juxtaposition of childish elements with jargon - that deserved further close analysis.
ReplyDeleteIt's good but it's not quite carling
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